Privacy Policy

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We aim to take great care of your data, whatever the condition.


Agile People Consulting Limited is committed to protecting the privacy and security of your personal information.

This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation (the Data Protection Act 1998 (and any replacement laws) and, from 25 May 2018, the General Data Protection Regulation (the “GDPR”) and Agile People Consulting’s Data Protection Policy, which follows.

Agile People Consulting Limited is a "data controller". This means that we are responsible for deciding how we hold and use the personal information we hold about you. We are required under data protection legislation to notify you of the information contained in this privacy notice.

This notice applies to users visiting the Agile People Consulting website, including those who have been cookied with our tracking tag. This notice does not form part of any contract of employment or other contract to provide services. We may update this notice at any time.

It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.


We will comply with data protection law. This says that the personal information we hold about you must be:

1. Used lawfully, fairly and in a transparent way.
2. Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
3. Relevant to the purposes we have told you about and limited only to those purposes.
4. Accurate and kept up to date.
5. Kept only as long as necessary for the purposes we have told you about.
6. Kept securely

Information we hold

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data which has been pseudonymised or anonymised to the extent that the individual can no longer be identified (anonymous data).

We may collect, store, and use the following categories of personal information about you:

Personal contact details you supply in your enquiry such as name, title, address, telephone numbers, business and personal email addresses, company name or workplace. IP address for cookies/tracking tag for Google Analytics.

How is personal information collected?

We collect the personal information about you via our online forms on our Contact Us page, email hyperlinks and in the course of responding to your enquiry and/or providing services to you.

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

How we use information about you and the legal basis for processing your data under GDPR:

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

1. For the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract.
2. Where we need to comply with a legal obligation.
3. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
4. Where it is necessary in order to protect your vital interests or someone else’s vital interests.
5. Where you have consented to the processing.

Situations in which we will use your personal information

The situations in which we will process your personal information are listed below.

(i) Performance of a contract with you

We process your personal data because it is necessary for the performance of a contract to which you are party or in order to take the steps at your request prior to entering into a contract with us. In this respect, we use your personal data for the following:

To contact you in relation to your consultancy opportunities or projects. Including for the purposes of feedback. To ensure we meet any and all legal obligations with regards to the service we provide to you for the duration of your consultancy contract. To administer and fulfil requirements as agreed in the contract and any related terms and conditions. For other administration purposes, for example to update you about changes to Agile People Consulting Limited.

(ii) Legitimate Interests

We process your personal data because it is necessary for our or a third party's legitimate interests. Our "legitimate interests" include our interests in running Agile People Consulting Limited in a professional, sustainable manner, in accordance with all relevant legal and regulatory requirements. In this respect, we use your personal data for the following:

To respond to your enquiry. To provide you with the information and services that you request from us. Assessing suitability of a particular consultancy project. To make using our site easier and more efficient to use – and ensure that the content is presented in the most effective manner for you and your computer or mobile device. To provide you with relevant news and information about our services, goods and resources by email, mail or SMS (unless it is appropriate to gain your specific consent). For Google Analytics, Google Tag Manager, Google Search Console and HotJar to provide analysis of the visitors to our site and their use of our site. Providing you with information about us and what it is like to work with us (where you have asked for this, most obviously before you have conducted consultancy work through us). To administer Agile People Consulting’s regulations, codes of practice and policies. For the purposes of management planning and forecasting, research and statistical analysis and benchmarking. To ensure the information hold about you is up to date and accurate.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Data sharing

We may have to share your data with third parties and other entities at Agile People Consulting Limited

We require third parties to respect the security of your data and to treat it in accordance with the law.

Why might you share my personal information with third parties?

We may share your personal information with third parties where required by law, where it is necessary to administer the relationship with you, with your consent or where we have another legitimate interest in doing so.

Which third-party service providers process my personal information?

"Third parties" includes other entities with our website provider. For example, we will share your data with: our IT and website providers; and our employees, clients, agents or contractors where there is a legitimate reason for their receiving the information. We may also share your information with: our auditors; professional advisors; or a Court, government body, law enforcement agency or other authority when we are required to do so.

How secure is my information with third-party service providers and other entities in our group?

All "Third parties" are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

What about other third parties?

We may share your personal information with other third parties, for example with a regulator or to otherwise comply with the law.

Data Retention

How long will you use my information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods are available in our retention policy which is available on this website. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you, i.e. for website statistics.

Rights of access, correction, erasure, and restriction.

Inform us of changes

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

Your rights in connection with personal information

Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party). You also have the right to object where we are processing your personal information for direct marketing purposes.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.Request the transfer of your personal information to another party. If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact Caroline Massingham at

Managing Director
9 Aston Street
Aston Tirrold
OX11 9DQ

Please note that the above rights are not absolute, and requests may be refused where exceptions apply. You can find out more about your rights at

Contact and Complaints

The ICO does recommend you seek to resolve any issues with the data controller initially prior to any referral to it. If you have any queries about this privacy notice or how we process your personal data, or if you wish to exercise any of your rights under applicable law, you may contact your line manager or the Data Protection Officer whose details are set out in the section Data controller and Data Protection Officer details on page 6.

Changes to this privacy notice

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Document last updated on 28th July 2018

What our clients say

"We approached Caroline to do some consultancy work, to add some valued HR director level experience, after having gone through some extensive growth within our business. It really helped to have Caroline sit as a non-executive on the board to help with the HR Strategy, as she provided an insightful and external view to the organisation. She brings with her some valued experience having worked in a number of top profile companies across the UK and I would highly recommend her to other companies looking for help in designing the People strategy."

Francis Keenan

CEO, FK Group

" At N Brown we have been on a three year transformational journey from a dated catalogue business to a modern fashion on-line retailer. Caroline was my key ally on this multi-dimensional change program. She is courageous, creative, commercial and a great communicator and always delivers on her commitments. An absolute delight to work with"

Angela Spindler

CEO N Brown Group Plc

"We have been lucky enough to work with Caroline for a number of years now, first at Asda and George, at Noble foods and more recently at N Brown. Aside from the fact that Caroline has enabled us to do some of our best work, she is inspiring and thoroughly enjoyable to work with. Caroline understands culture. How to shape it and how to affect really meaningful change. She genuinely believes that better engaged people deliver better business performance. Her contribution demonstrates this every time. Her work has long-term, positive and sustained impact."

Pam Beaty

Founding Partner and Strategic Director, PeoplePeople Communications

"As a leader in a business requiring fundamental transformation alongside facing into the sheer velocity of change in consumer dynamics, Caroline and her team were instrumental in i) Delivering one of the clearest people and change strategies I have ever seen, encompassing cutting edge thinking with a real focus on people at the heart of what we are doing ii) Simple and effective measurement tools combined with intelligent and objective challenge on how we implemented the plan, continually pushing us to go faster and be better. iii) A flexible approach tailored to the individual needs of the business and departments within that, to ensure success at every level of the organisation. It would not be an over statement to say that whilst the volume and pace of change are only ever increasing, the foundations and processes Caroline and her team have put in place have meant we are succeeding and have every chance to continue to evolve and succeed in the future"

Ralph Tucker

Product Director, N Brown Group Plc

"Caroline has the ability to genuinely support transformation in Companies. She holds a strong vision both for the business and the people. She quickly diagnoses what is needed and she supports the board to take the journey required. She is very well connected and uses the best people to partner the organisation. She is one of the best HRD's when it comes to tackling the tough stuff. She personifies AGILE but the standout for me personally is guaranteed delivery with fun!"

Trudi Ryan

CEO , Coachmatch

"Caroline is a brilliant business leader who specialises in HR. I have worked for her and with her for many years and in every role she has been an inspirational leader, been incredibly customer and commercially focussed and has brought great people innovation to so many business opportunities. You will be amazed at the transformation she can bring to your business and the support for your leadership team."

Sarah Dickins

Executive People Director, Bourne Leisure

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